/ TRYANGLE
Industry Coaching / Asset Logo / Year 2025
A minimal identity built around focus, balance and intention.
/01 THE CHALLENGE
Create a logo for a coaching practice that reflects the triangle of behaviour, while feeling warm, human and refined rather than abstract or clinical.
/02 THE APPROACH
We translated the concept into a tangible form by hand painting a golden triangle, embracing imperfection and texture. The mark was carefully vectorised and paired with a custom handmade typeface to balance warmth with clarity and class.
/03 THE RESULT
A distinctive and expressive identity built around a handcrafted triangle. The result feels grounded and intentional, combining softness and structure to support a coaching brand that feels personal, calm and confident across all touchpoints.
/ DISCUSS YOUR BRAND