/ TONED AMSTERDAM
Industry Food / Asset Logo / Year 2023
A playful yet structured identity built around colour and contrast.
/01 THE CHALLENGE
Create a recognisable identity for an empanada brand where colour represents flavour, without losing clarity or coherence.
/02 THE APPROACH
We explored ways to combine the iconic empanada shape with a clear colour system. By introducing a rainbow as a graphic element, each flavour could be expressed visually while maintaining a single, consistent mark.
/03 THE RESULT
A bold, circular logo that blends an empanada with a rainbow, instantly recognisable, playful and flexible. The identity scales effortlessly across packaging and signage, allowing colour to communicate taste while the form keeps the brand unified and memorable.
/ DISCUSS YOUR BRAND