/ STUDIO OUTLAW & CO.
Industry Print / Asset Logo / Year 2025
A bold identity rooted in strength, heritage and independence.
/01 THE CHALLENGE
Create a logo for a modern poster brand rooted in classic country culture, without falling into nostalgia or cliché.
/02 THE APPROACH
The visual language of traditional country symbolism was analysed and stripped back to its core. Familiar elements were reinterpreted through sharp geometry and balance, allowing the identity to feel contemporary while still grounded in heritage.
/03 THE RESULT
A bold and recognisable mark that bridges vintage country spirit and modern design. The identity feels strong, timeless and confident, built to translate seamlessly across posters, print and brand applications.
/ DISCUSS YOUR BRAND