/ ORIANA COACHING
Industry Coaching / Asset Logo / Year 2025
A refined identity focused on balance, growth and leadership.
/01 THE CHALLENGE
Create a logo for a coaching practice that reflects balance, growth and leadership without becoming abstract or decorative.
/02 THE APPROACH
We explored visual systems rooted in symbolic geometry and natural forms, focusing on symmetry, rhythm and calm composition. The direction was refined to feel grounded and purposeful, aligning with Oriana’s role as a guide rather than a motivator.
/03 THE RESULT
A balanced and timeless mark built from symbolic geometry, combining growth, direction and stability. The visual language feels calm yet authoritative, supporting leadership and personal development across digital and physical touchpoints.
/ DISCUSS YOUR BRAND