/ LAUNDIQUE
Industry Perfume / Asset Logo / Year 2025
A refined identity rooted in calm, quality and modern heritage.
/01 THE CHALLENGE
Create a new identity that communicates luxury within a category dominated by sameness, without relying on clichés or excess.
/02 THE APPROACH
Analyze the visual language of premium laundry and lifestyle brands to understand category conventions, then deliberately step away from them. Focus on typography, proportion and restraint to create distinction through simplicity rather than decoration.
/03 THE RESULT
A refined and confident brand identity that feels premium, modern and understated. Timeless in execution, recognisable at a glance and built to scale seamlessly across packaging, digital and print.
/ DISCUSS YOUR BRAND