/ B4MEN BARBERSHOP
Industry Barber / Asset Logo & packaging / Year 2024
A personal identity with character and edge.
/01 THE CHALLENGE
Refresh an existing logo without losing its recognisability, while extending the identity into a coherent hair product packaging line.
/02 THE APPROACH
We stayed close to the owner’s personal style and the brand’s roots. An old school dot work tattoo aesthetic was chosen as the foundation, allowing the identity to feel authentic, masculine and timeless rather than overdesigned.
/03 THE RESULT
A refined logo executed in an old school dot work style, familiar yet sharper and more confident. The packaging system builds directly on the logo, incorporating elements inspired by the owner’s tattoos, resulting in a bold, personal and consistent product line with strong shelf presence.
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